While SEO is a long-term strategy, it pays dividends in the form of higher website traffic and lead conversions.

Google is the gorilla, driving 94% of total organic traffic to websites.

75% of people never even scroll past the first page of search engine results.
It is estimated that over 40% of business revenue is captured by organic traffic.
The top 5 search results for a keyword on Google get 70% of the clicks.

Search beats out social media for driving website traffic by more than 300%.

61% of consumers use search engines to help them perform product research before making a purchase.
LinkedIn is the biggest driver among social media platforms with 80% of B2B leads from social vs. only 13% from Twitter and 7% from Facebook.

B2B Marketers see the benefits of keyword usage and claim it more efficiently drives leads when compared to their other marketing initiatives.

Strategic landing pages are used by 68% of B2B businesses to acquire those leads.
53% of content marketers use interactive content in their lead generation efforts.

Leads from search have a 14.6% conversion rate as compared to a 1.7% conversion rate for outbound leads.

61% of marketers say that generating traffic and leads is their top challenge.
Only 18% of marketers say that outbound practices provide the highest quality leads.

It’s okay to be wordy – the average first page result on Google contains 1,890 words.

Furthermore, blog posts longer than 1,500 words receive 22.6% more Facebook likes and receive 68.1% more Tweets.
One in ten blog posts are compounding, which generate 38% of overall traffic. A compounding post is one whose organic search traffic increases over time.
Companies that blog receive 97% more links to their website.

The Stratistry team loves nothing more than digging deep into available data and research to derive actionable insights that can help lead your brand to achieve better business results. Contact us to find out how we can combine the art and science of marketing for your brand.