Angie Yarbrough March 24, 2020 Customer Journey, Brand Strategy, Marketing Strategy, Campaign Management, Media Planning, Customer Acquisition, Customer Retention How consumer behavior shapes your marketing strategy? Angie Yarbrough March 24, 2020 Customer Journey, Brand Strategy, Marketing Strategy, Campaign Management, Media Planning, Customer Acquisition, Customer Retention Listen to your customers (whether through secondary research partners or your own primary research) and build a strong relationship with them before your competitors beat you to it.