Brand Strategy

How to launch a marketing campaign for your online game

How to launch a marketing campaign for your online game

Latest research from GlobalData estimates that the video game market could be worth as much as $300 billion by 2025.

Three Reasons to Invest in Ongoing Competitive Intelligence

Three Reasons to Invest in Ongoing Competitive Intelligence

Grow through continual investment in competitive intelligence which is critical for understanding what is happening in the market as well as where there may be opportunities and weaknesses for your company’s products and services.

Three Ways of Fostering a Culture of Innovation to Maintain a Competitive Advantage

Three Ways of Fostering a Culture of Innovation to Maintain a Competitive Advantage

The only way today to truly and consistently maintain a competitive advantage, thereby passing the three C test, is by fostering a culture of innovation. Here are three ways to build a culture of innovation within your organization that will lead to a stronger brand that can boast a sustainable competitive advantage.

The Importance of Transparency for 2019

The Importance of Transparency for 2019

With trust at an all-time low, it’s critical that marketers be transparent about the data they collect and how they use it, as well as authentic in the brand stories that they share.