Brand Strategy

Three Reasons to Invest in Ongoing Competitive Intelligence

Three Reasons to Invest in Ongoing Competitive Intelligence

Grow through continual investment in competitive intelligence which is critical for understanding what is happening in the market as well as where there may be opportunities and weaknesses for your company’s products and services.

Three Ways of Fostering a Culture of Innovation to Maintain a Competitive Advantage

Three Ways of Fostering a Culture of Innovation to Maintain a Competitive Advantage

The only way today to truly and consistently maintain a competitive advantage, thereby passing the three C test, is by fostering a culture of innovation. Here are three ways to build a culture of innovation within your organization that will lead to a stronger brand that can boast a sustainable competitive advantage.