Strong brands have what we call the three “C’s.” These strong brands can charge premium pricing and thrive during economic downturns. And they ultimately attract great employees and customers too.
How Unconventional Thinking Can Lead To A Breakthrough Brand Idea
Three Ways of Fostering a Culture of Innovation to Maintain a Competitive Advantage
The only way today to truly and consistently maintain a competitive advantage, thereby passing the three C test, is by fostering a culture of innovation. Here are three ways to build a culture of innovation within your organization that will lead to a stronger brand that can boast a sustainable competitive advantage.