If you have a successful business today, you know that having a meaningful and differentiating online presence is table stakes. Once you’ve established that solid online presence, you also have to effectively market it in order to fill your pipeline. As businesses grow, they have to decide what the tipping point should be for hiring an outside digital marketing agency. Frankly, there are many tipping points that will cause a business to hire a digital marketing agency. It could be that the business' current digital marketing strategy is leading to declining growth with the right prescriptive action unclear. Or the business may have outgrown its own capacity or desire to manage the digital marketing strategy and execution in-house. But whatever brings you to the tipping point, I believe the following are the three top reasons you should consider hiring a digital marketing agency.
Assuming that you pick the right agency, you’ll gain access to a team of experienced and qualified experts. Not only will they be current on the latest relevant trends in the ever-changing world of online marketing, but they also have likely worked on projects similar to yours in the past. They’ll bring fresh thinking to your challenges and the ability to help you stand out against the competition. Ultimately, they’ll help you build the right online marketing strategy based on a host of factors including your target audience, your industry, the competition and what makes your brand compelling.
A good digital marketing agency helps you test, learn and refine your marketing plan based on the results it garners. First, your strategy should be firmly rooted in the Key Performance Indicators (KPIs) you are hoping to measure. Then, that strategy should be continually put to the test and evaluated on a monthly basis. A monthly review of those KPIs should be provided through the tracking and reporting of the right metrics and data. The best agencies will partner with their clients to build strategies that are both measurable and allow for this continued refinement and collaboration.
Many businesses try to handle their marketing efforts internally, fearful of the cost to hire an outside agency. However, the cost to hire an in-house marketing professional can be even more substantial. They have to be able to research, develop, write, monitor and even analyze your marketing plan. An outside agency should be able to provide all of these services for a fraction of the cost you would pay for a qualified candidate. In addition to that, hiring an outside agency should also free up the time and attention you’ve likely been spending toward building and cultivating that ongoing marketing presence. After all, you have plenty of other priorities upon which to direct your attention. This will free you up to do what you do best–running your business.
A perfect illustration of these three reasons can be found in the form of our very first Stratistry client. As the CEO of a mid-sized engineering firm, he had been running his own Google Ads campaigns, spending a substantial amount of money every month. However, he wasn’t sure how to track the effectiveness of the ads, and hadn’t had the time to update his company website in more than 5 years. He hired us to help refine his brand positioning, update his website, implement tracking for his Google Ads campaigns and improve his marketing ROI. At the end of the day, I believe that’s the ultimate benefit of hiring a digital marketing firm–they have the expertise and ability to drive measurable and profitable results.