The Work

SKILLS Driving is a leading provider of fleet driver safety training in North America. Their expertise includes both behind-the-wheel and online driver safety training for commercial vehicles as well as team building events. Their world-class instructors travel all over to teach employees about accident avoidance and awareness techniques that ultimately cut costs and liability exposure for a company fleet.

The SKILLS team wanted to build a more sustainable pipeline for their behind-the-wheel fleet safety training and their eLearning services in North America. Our team conducted a keyword analysis as a foundation for updating the keywords incorporated into their website and for the purpose of managing an ongoing search engine marketing campaign along with a campaign reporting dashboard.

Services Provided

  • Keyword Strategy

  • Search Engine Marketing

  • Website Management

  • Analytics

  • Campaign Dashboard


SKILLS Website - Trans.png