The Work

Shamrock Farms is one of the largest family-owned dairies in the country and manufactures the brand’s Rockin’ Protein beverages and a variety of fresh dairy products, including milk, sour cream and cottage cheese. Founded in 1922 in Tucson, Arizona, they have manufacturing facilities in both Phoenix and Augusta County, Virginia, as well as their own farm with more than 10,000 cows. 

Already the official protein and milk partner of the University of Arizona, Shamrock expanded their longtime relationship with the university in 2019 through a sponsorship program with the Arizona Alumni Association. The program was established to increase affinity for the Shamrock Farms brand and products.  

Our team led the effort of driving engagement with alumni association members by developing content that included inspirational recipes and incentives for Shamrock Farms products. Shared through a variety of media, including emails and social, our branded video campaign, “Bear Down in the Kitchen with Roxie” is a first of its kind for the university alumni association and features inspirational ‘Tasty-style’ videos of fun and relevant recipes.

Services Provided

• Video Development

• Banner Ads

• Collateral

• Email Campaigns

• Social Media Campaign Management